Portfolio - Mental Health

Chop Chop Chop

Let's "chop" and connect together

Reward system mobile app and Administration Page

Project Overview

Chop Chop Chop is a reward mobile app which is designed to support small and local shops by offering discounts, loyalty programs etc to users. Users can earn points for their purchases at participating businesses and redeem their points for discounts or free items.

Besides, the app allows users to take photos of their purchases and complete tasks to earn additional rewards. The app's aim is to create a sense of community among residents and encourage them to support their local businesses while enjoying the benefits of using the app.

Project Goals

Personalisation and customisation
- allow user to personalise and customise their experience according to their preferences, e.g. add their favourite local shops received personalised recommendations based on their shopping history
Gamification
- adding a progress bar to show users how close they are to earning rewards
- incorporating badges / achievements for completing tasks
Social sharing and community building
- share their purchases / rewards on social media, creating hosting local events

Our Team

Business Goals

Increase food traffics and sales for small and local shops
- offering discounts, loyalty programs to encourages residents to shop and support the community
Build up the loyalty customer based for small and local shops
- offering a loyalty program and other rewards to incentivise residents to continue shopping
Collect data and insight for the customer behaviour
- gather data such as shopping patterns, preferences and demographics
- better understanding their customers and tailor their products and services to meet their needs, leading to increase sales and customer loyalty

Tools we used

Problems

There are over 360,000 small and local shops (SMEs) in Hong Kong, which accounting for over 98% of the total number of enterprises in Hong Kong according to the Trading and Industry Development of HKSAR
The consumers have insufficient knowledge about the non-chain SMEs
Non-chain SMEs have insufficient exposure
Consumers only have lack opportunities to understand non-chain SMEs

Solutions

Offer loyalty program
- earn points for their purchases at non-chain small and local shops and redeem them for rewards
Encourage social sharing
- take the photos and share it via social media platforms
Provide personalised recommendations
- based on users’ shopping history and preferences

Project Timeline

The project timeline for three weeks was chosen because it allows for a one-month internship to be included in the process. After completing the internship, the remaining weeks are dedicated to the review stage and making any necessary amendments to ensure the project's quality and success. This condensed timeline ensures efficiency and keeps the project on track to meet its goals and deadlines.

Competitor Analysis

We chose these three apps for our competitor analysis because they are common in Hong Kong, and all of them have reward systems for users to redeem their points.

The results of our analysis are as follows:

Mee has an attractive homepage and offers users a range of challenges and games to earn points.
Hang Hung Mall provides personalized rewards and recommendations based on users' earned points, along with various benefits and incentives.
Yuu offers a seamless purchasing experience with multiple payment options within the app and also provides referral rewards to users who invite their friends to join and use the app.

Persona

We need to create separate customer and shop owner personas to better understand their specific needs and preferences.

For the customer aspect:

Knowing their preferences, pain points, and behavior helps us tailor our services to meet their expectations.
We can identify the features they desire, making our platform more user-friendly and attractive.
By understanding their goals, we can optimize the customer journey, increasing user satisfaction and retention.

For the shop owner aspect:

Understanding their challenges and requirements enables us to develop tools that address their specific business needs.
Tailoring our platform to their preferences can attract more shop owners, increasing our platform's offerings and variety.
Creating a positive experience for shop owners can lead to better engagement and more satisfied customers.

Customer Journey Map

Creating separate customer journey maps for customers and shop owners is essential to understand their needs:

For the customer:

It helps us understand their interactions and emotions throughout their purchasing journey, identifying pain points and areas for improvement.
We can pinpoint opportunities to enhance customer satisfaction, loyalty, and retention.
Tailoring the experience to customer preferences can lead to better engagement and increased sales.

Presentation - Customer Journey Map (website).png

For the shop owner:

It allows us to analyze their journey from onboarding to managing their shop, identifying pain points and challenges they face.
Understanding their needs helps us provide better support and resources to ensure their success on our platform.
Optimizing the shop owner's journey can lead to higher shop retention and a thriving marketplace with diverse offerings.

Problem Statement

Creating separate problem statements for customers and shop owners is crucial for the following reasons:

For the customer:

It helps us identify the specific issues and challenges customers face while using our platform or services.
Understanding customer problems allows us to develop targeted solutions, enhancing their overall experience.
Tailoring solutions to customer needs can lead to increased satisfaction and loyalty, encouraging repeat business.

Presentation - Problem Statement (website).png

For shop owner:

It enables us to grasp the unique challenges and pain points that shop owners encounter when managing their businesses on our platform.
Addressing shop owners' problems allows us to provide tailored support and resources, helping them succeed.
Solving shop owners' challenges can lead to higher retention rates and a more thriving marketplace with engaged and satisfied sellers.

HMW Statement

Creating separate "How Might We" (HMW) statements for customers and shop owners is important for the following reasons:

For customers (rewarding system mobile app):

It helps us explore specific ways to improve the user experience and engagement with the rewarding system, addressing customer needs and desires.
Tailoring HMW statements for customers allows us to focus on enhancing their interactions, making the app more user-friendly and appealing.
By understanding customer expectations, we can identify opportunities to increase the effectiveness of the rewarding system and encourage more frequent app usage.

Presentation - HMW Statement (website).png

For shop owners (admin pages):

Separate HMW statements for shop owners enable us to focus on their specific requirements and challenges while managing their businesses.
It helps us develop targeted solutions to streamline administrative tasks, saving time and effort for shop owners.
Understanding shop owners' needs allows us to create intuitive and efficient admin pages, leading to higher satisfaction and increased shop owner engagement with our platform.